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Our readers are: homeowners, well educated, more likely to shop local, influencers in the community, and influencers in their households.

Median age:
The median age of a person reading our newspapers is 53.5 years across a typical week.

Younger than other news consumers:
This median age is younger than the median age of those who watch local television evening news (55.1), broadcast national/network television news (55.8), MSNBC (57.5), and Fox News Channel (58.4).

Print and digital readers are younger:
Subscribers who consume both print and digital newspaper content have a median age of 49.6 years, making them even younger.

Online newspaper readers are even younger:
The median age of those who visited any newspaper website in the past month is 41.4 years old.

Our Reach